Business Need

Our client is one of the major publishing houses operating in different continents with more than 50 years of experience in printing and distributing kids’ educational content. They also provide content, assessment, and digital services to learners, educational institutions, employers, and governments globally. They observed that sales of one of their fictional storybooks product meant for children below the age of 10 years had drastically declined.

Their studies showed that children’s interest in reading printed fictional storybooks was taking a downturn due to an increase in screen time. Product required an immediate transformation to suit the rapidly changing reading habits.

KS Solution

Knowledge Synonyms proposed a solution wherein we took the dump of all storybooks available in print format and converted those books into animated MP4 video formats and packaged them as xAPI objects. A family of 2D characters with multiple poses, costumes, and walk cycles were created.

Animated comic-book-style storytelling techniques were used to tell stories in a fun way. Voice-over narration and sound effects were used to make the content more engaging and interactive. We also added a reading journey that included learner interactions like treasure hunt, drag and drop, picture identification, crossword, listen and record the response, etc. to keep the kids focused and engaged throughout their journey.

Badges and digital coins were awarded during the learning journey. These awards could be exchanged for discounts and offers in the further purchase of other digital books from the client’s website/App. At the end of the book, a verified digital certificate was also given to children which they

Benefits

Hundreds of paperback titles were converted into digital format and made available for retail and B2C sales from their website and mobile App.

A new revenue stream got opened for existing customers and more new customers got acquired.

17% increase in repeat purchases.