Business Need

Our client runs a chain of flight attendant and ground staff training schools in South Asia. Only a few brick-and-mortar training centers are operated by the company itself while about 98% of centers are run by their franchise partners. The client offers courses on ticketing, ground services, customer service, and personality development for aspiring Air Hostess/Cabin Crew.

In the last few years, rising real estate and center operations cost, equipment upgradation, training material cost, and royalties paid to the parent company have pushed many franchisees into red and forced them to shut shops.

Our client was desperately looking for solutions to make the franchise model viable by reducing the cost burden on the franchise partners without compromising the quality of training.

KS Solution

Team KS worked out a roadmap to revamp the training curriculum and delivery model and help devise a cost-effective high yield business model for our client. Our solution comprised of the followings:

Team KS worked out a roadmap to revamp the training curriculum and delivery model and help devise a cost-effective high yield business model for our client. Our solution comprised the followings:

• Analyze and identify the training content that is easy to understand and has a longer shelf life. Covert such content into self-study digital assets comprising presentations, documents, and microlearning nuggets using our Do-It-Yourself course engine. Existing training videos and other media assets were reused.

• Identify low touch topics and adapt those for virtual classroom delivery and deliver it using the company’s own Master Instructors to reduce the headcount at the franchisee’s end and ensure uniform training delivery.

• Induce project-based experiential learning through cohort, peer, and social learning elements.

• Bring the high-touch in-person delivery down to 40%, freeing capacity and reducing dependence on physical infrastructure.

• Engage renowned external trainers and influencers for mentoring sessions as well as one to one coaching/ grooming sessions to improve brand value and open additional monetization model.

• Implement a central training experience platform to deploy, deliver, and administer trainings.

Benefits

Franchise center operations cost has been reduced by 23% and profitability increased by 3.4%.

The student drop-out rate has been brought down by 6.5%.