Business Need

Running is a complex, coordinated process that involves entire body and impact of an eventful run can have lasting impact on one’s body.

Our Customer, a running shoes giant knows it best and that is why they invest millions of dollars every year in research and development to ensure their products can protect your foot from injury, reduce the energy it takes to run, and help us run faster and for a longer period. Championing the cause of every running enthusiasts our client strives to come out with at least 4-5 new running shoes models every year.

With multiple products runs in a year and shorter shelf life of product, training the franchisees and their store associates has been a big challenge. Demographics or stores and no recess time for training for store employees also adds to the misery of global training department.

KS Solution

After uncovering the problem, KS Training advisors and learning strategists have worked on at least 3 prospective solutions and tested them within a small specially designed test group. Basis the outcome of this pilot and pivoting one of the solutions we finally proposed a single page paper-based training to our client.

With each new product run, our training design team worked with the client product owners in sync with client training team and designed a single page training that contained key messaging, features of the product and their benefits. It also provided a quick overview to competitive advantage the product carries.

To ensure minimum carbon footprint and reduce the printing costs, we got the training printed inside the shoe box cover itself in black ink. Training department was at sweet surprise when marketing department came forward to fund this initiative as redesigned shoe box with single page training printed in it was serving well as a marketing communication too.

Same Training was deployed on digital kiosks for ready reference for both customers and associates.

Benefits

Post implementation of the training it was found that there was extremely limited requirement of product specific trainings at the store level as associates were able to gain knowledge about the product features and competitive advantage from the product box itself. Customers were also pleased as they were more aware about what are they wearing and why?